It’s called Potbox, and the founders are hoping there’s a market for monthly home-delivered farm-to-table cannabis.
San Francisco’s unstoppable quest to gentrify everything zeroed in on the city’s medical marijuana industry a long time ago. Just visit any of the Bay Area’s upscale dispensaries, where you can buy curated packages of weed in a store that resembles a twee Warby Parker eyeglass boutique. Now, you can get your artisanal MJ shipped directly to your doorstep: a company called Potbox, which launches today in San Francisco and parts of Los Angeles, is delivering boxes of “farm-to-table” medical marijuana – dare we call it, the Birchbox of weed? – to patients.
Michelle Rial / BuzzFeed
It’s been almost twenty years since California passed Proposition 215, at the time becoming the first state to establish a medical cannabis program. In San Francisco, the legal cannabis industry has evolved into a financial behemoth; dispensaries sold about $41 million worth of weed in 2012. This being the age of the angel investor, venture capital firms are taking notice and pouring millions into marijuana startups.
Medical delivery services are nothing new to the Bay Area — there’s Eaze and Lifted, not to mention the dispensaries that will dispatch their wares to your house via bike messenger. Potbox isn’t even the first player in the subscription box space: Marvina launched earlier this year, aptly named after the songwriter behind the Weeds theme song. But Potbox is betting on customers preferring to get their medicine gift-wrapped and artisanally curated.
For around $150 a month, you can get your medication delivered like this.
The boxes aren’t necessarily cheap, but let’s be honest, many of us daily smokers spend at least this much (if not more) on herb each month. Plus, judging by the quality and amount of marijuana you receive (two jars, containing a total of just over a quarter ounce of herb and two pre-rolled joints), the cost is pretty much what you would expect to pay if you bought the equivalent amount of bud from a local dispensary. Currently patients can customize their boxes by choosing the strains they’d like included.
The real game changer, in my opinion, is in the presentation. The box is gorgeously styled from the outside, and the contents are both fragrant and beautiful. Seriously, the box puts standard delivery bags to SHAME.
Mathew Guiver / BuzzFeed
Potbox is clearly aiming for the sleek artisanal aesthetic of a pourover coffee bar. There’s no sign of branded lighters, silly candies for “cotton mouth,” or tacky packaging.
Unlike Marvina, Potbox partners directly with farms, cutting out the dispensary “middle man” all together. Working directly with farms enables the company to maintain higher standards in terms of the marijuana included in their boxes. Currently the company has partnered with three local cannabis farms – Sky Farm, Sunset Ridge Farm and Zayante Valley Farm – all of which have apparently “pledged to grow only ethical cannabis.”
Mathew Guiver / BuzzFeed
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